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Articles & Publications
Funny or Die. Using Humor to Connect. MediaPost. September 23, 2014.
Infatuated with Influencers? Indifferent Consumers Can be More Valuable to Brands. MediaPost. September 8, 2014.
B-to-B Decision Makers are People, Too (Really). Advertising Age. March 5, 2014
From Mythmaker to Gardener; Understanding the World of Participatory Brands. ESOMAR Excellence Award Nominee - Best Paper 2007/2008
